Challenge: To capture the essence of the brand, I had to go off of the pre-existing logo. The logo colours are red, yellow and blue, all three of the primary colours which are hard to use while maintaining colour harmony. Designing this site from scratch, we were given no content, direction and full freedom.
Purpose: Create a web presence that is consistent and reflective of the company
Date: August 2018
Developer: Christina Chan
Photographer: Tegan Cheremkora
I am Carrera Caldwell…
I am an interaction designer (UI/UX). I design the structure and look & feel of websites to creating meaningful, high performance designs.