Challenge: Freshslice is the only pizza franchise in Vancouver to partner with food delivery apps like Uber and offer pizza delivery by the slice. We wanted to capture the state of mind one would be in to make such an impulse purchase. And we commissioned a local artist to illustrate that compulsion that only a great slice could satisfy.
Solution: Under the mentorship of Creative Director Craig Redmond, we created a campaign called “Freshslice on the Brain” featuring illustrations that centralize being hyper-fixated on that pizza craving that we all know too well. Bus ads were created as well as animated video clips for YouTube ads.
October 26, 2022