Freshslice
Challenge: To promote single slice delivery on an item that is traditionally known to be ordered in volume.
Technical Challenge: To take 2D illustrations and animate them into short clips.
Mediums: TSAs, display ads, multiple social platform ads (fb, youtube, ig, apex), mail-outs
Purpose: Promote the new single slice delivery available on food delivery apps as well as the native Freshslice app.
- Software: InDesign, Illustrator
- Date: December 2019
- Role: Art director
- Senior Designer (overseer): Carolyn Jia
- Creative Director: Craig Redmond
- Illustrator: Joni Taylor
