Challenge: To create and market a brand with a unique identity and persona that well expresses the feeling associated with type two fun and bring these like minded individuals together.
Purpose: To promote the concept of the Fun Scale and unite likeminded individuals in pursuit of Type 2 Fun. In doing so, we can use part of the money to support Paralympic athletes because nobody knows type 2 fun like them.
Software: Squarespace, Illustrator, Photoshop
Date: December 2019
Role: Designer & Social Media Marketing
I am Carrera Caldwell…
I am an interaction designer (UI/UX). I design the structure and look & feel of websites to creating meaningful, high performance designs.