Challenge: Peoples Trust needed to promote a new E-Savings account targeted at a younger generation, University Students.

Solution: Most university students have no idea how to go about managing their banking, nor even have a savings accounts of their own. We wanted to make it easy as possible to understand by making it relatable and humorous to catch their attention. With the high interest rate as the main USP to the students, I came up with the concept of earning money while you sleep, as everyone likes free money and because all university students are exhausted and all they want to do is sleep. Additional collateral was created to emphasize no fine print, no fees, and all the things you can get with 1.65% more money.

Ads were produced in the form of hanging banners, washroom posters, digital charging screens and an online landing page.